The Brief

G's embarked on a mission to document their extensive operations spanning an entire year of farming activities. Their objective was clear: to leverage this content as a means to illuminate the diligent efforts of the rapidly expanding G's group. They aimed to foster stronger connections with the communities enveloping their operations while shedding light on the intricate world of farming in the Fens region.

As part of the esteemed G's group, Beetroot Factory, March & Littleport Mushroom Farms LLP entrusted us with the task of challenging people's preconceptions via a recruitment campaign about modern farming. Our mission was to peel back the layers of misconceptions and showcase the reality of working on a contemporary farm. Through captivating visuals and compelling narratives, we endeavoured to offer an authentic portrayal of the dedication, innovation, and passion that drive G's agricultural endeavours.

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01223 859 373

projects@cookiecutmedia.co.uk

Office:

Future Business Centre,

Kings Hedges Rd,

Cambridge

CB4 2HY